When approaching Primephonic (website), one of the few high-res (24-bit/192kHz) streaming services devoted to classical music, I was interested to see if they could go beyond the existential questions of survival that tend to dominate any discussion of the genre. Working a fundraiser at a classical radio station, I was once told by a listener making a donation that she also gave to endangered species protection funds. This well-intended listener revealed that the questions of survival are pervasive and exist at every level of the classical ecosystem from the local symphony and radio station, to agencies and record labels. As I logged into Primephonic for the first time, I was hoping that this angst would lead to genuine creativity in the streaming platform rather than just be a streaming platform without all that pesky stuff known as other genres of music. I was also hoping that it would advance the conversation in classical music, moving from the yes/no question of “will we survive?” to the broader question of “how will we survive?,” and maybe to provide part of the answer. After listening for several months now and seeing continuous updates to the platform, I feel like Primephonic is taking major […]
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