Tag Archives: Pro Audio

Sonova Acquires Sennheiser’s Consumer Division

Swiss hearing-care manufacturer Sonova has acquired Sennheiser's Consumer Electronics business.
Swiss hearing-care manufacturer Sonova has acquired Sennheiser’s Consumer Electronics business.

Wedemark, Germany (May 7, 2021)—Swiss hearing-care manufacturer Sonova has acquired Sennheiser’s Consumer Electronics business. The move comes three months after Sennheiser announced it was searching for a new corporate partner that would take over the consumer division—a move that would allow Sennheiser to focus on its Neumann, pro audio and business communications business units.

Sonova Holding AG, headquartered in Stäfa, Switzerland, is a global provider of medical hearing solutions with three core businesses – Hearing Instruments, Audiological Care and Cochlear Implants. Founded in 1947, it has a workforce of more than 14,000 dedicated employees and generated sales of CHF 2.92 billion (US $3.27 billion) in the financial year 2019/20 as well as a net profit of CHF 490 million (US $543.2 million).

Sennheiser CEOs Talk Consumer Partner Search

As part of the partnership, a complete transfer of the Consumer Electronics business’ operations is expected to be completed by the end of 2021. Roughly 600 Sennheiser employees work for the Sennheiser consumer business.

With the takeover of the Sennheiser Consumer business, Sonova is adding headphones and soundbars to its hearing care portfolio, which includes hearing aids and cochlear implants, among other hearing solutions. A “permanent cooperation” is planned under the joint Sennheiser brand umbrella in order to continue offering Sennheiser customers first-class audio solutions in the future, and a license agreement for future use of the Sennheiser brand has been made.

Co-CEOs Daniel (left) and Andreas Sennheiser.
Co-CEOs Daniel (left) and Andreas Sennheiser. Ludwig Schöpfer / StudioTusch

The move to partner with another company for the consumer business was not a rushed decision, co-CEO Daniel Sennheiser told Pro Sound News in February: “Looking at [our] different business units in more detail, we realized we need different strategies to make them successful. How we can develop all four business segments at the same time with the necessary power, so all markets that we’re in have great growth opportunities? We saw that the consumer part can be really driven to the full extent if we can find a partner and focus on the pro part.”

Sennheiser co-CEO Dr. Andreas Sennheiser noted, “The combination of our strengths provides a very good starting point for future growth. We are convinced that Sonova will strengthen the Sennheiser Consumer Business in the long term and capture the major growth opportunities.” Both partners see great potential for speech-enhanced hearables and for true wireless and audiophile headphones.

Arnd Kaldowski, CEO of Sonova, says: “I am very pleased that Sennheiser has chosen Sonova to further develop the well-renowned Consumer Division. We look forward to welcoming our new colleagues and to building on the combined strengths of both organizations to successfully shape our joint future. The fast-growing market for personal audio devices is rapidly evolving. Combining our audiological expertise with Sennheiser’s know-how in sound delivery, their great reputation as well as their high-quality products will allow us to expand our offering and to create important touchpoints with consumers earlier in their hearing journey.”

Sonova • www.sonova.com

Sennheiser • www.sennheiser.com

Original Resource is ProSoundNetwork.com

Craig Anderton to Explore ‘What’s Next’ at Pro Audio & Radio Tech Summit

Pro Audio & Radio Tech Summit
The virtual lobby of the upcoming Pro Audio & Radio Tech Summit.
Craig Anderton
Craig Anderton

New York, NY (March 17, 2021)—Acclaimed pro audio expert Craig Anderton will provide an eye-opening, far-reaching look into the future of pro audio when he keynotes the upcoming Pro Audio & Radio Tech Summit on April 1. Produced jointly by Mix magazine, Pro Sound News and Radio World, the event is a free one-day virtual trade show where radio and pro audio professionals can learn about new products and technology and network with colleagues and manufacturers.

Prep for a Post-Pandemic World at the Pro Audio & Radio Tech Summit

Crises often lead to accelerated advancements in technology, and over the past year, the professional audio industry has been actively developing new tools and new models to support evolving demands in sound production and distribution.  In his discussion, “What’s Next? New Tech for Audio Creation, Collaboration, Distribution,” noted author, composer, artist and technologist Craig Anderton will explore those changes and reveal how many of the foundations of the future—from networked systems and machine learning, to remote collaboration and blockchain payments/audience outreach—are here right now. And they’re about to become a lot bigger.

Pro Audio & Radio Tech Summit Sponsorship Opportunities Available

Musician/author Craig Anderton is an internationally recognized authority on music and technology. He has played on, produced, or mastered over 20 major label recordings and hundreds of tracks, authored 45 books on musical electronics, written over a thousand articles, lectured on technology and the arts (in 10 countries, 38 U.S. states, and three languages), and done sound design and consulting work for numerous music industry companies. He is the current president of the MIDI Manufacturer’s Association.

The Pro Audio & Radio Tech Summit will also feature a virtual exhibition floor, live chat and a separate track of presentations showcasing technologies and trends in pro audio.

Registration for the free event is open.

Original Resource is ProSoundNetwork.com

Sennheiser CEOs Talk Consumer Partner Search

Co-CEOs Daniel (left) and Andreas Sennheiser.
Co-CEOs Daniel (left) and Andreas Sennheiser. Ludwig Schöpfer / StudioTusch

New York, NY (February 22, 2021)—Pro-audio mainstay Sennheiser turned heads last week with the announcement it is searching to find a new corporate partner for its Consumer Electronic division. Under the expected arrangement, the consumer division would gain additional resources that a partner could bring to the brand, allowing Sennheiser to focus on its Neumann, Pro Audio and Business Communications business units, co-CEOs Andreas and Daniel Sennheiser told PSN.

Opting to team with an outside entity is no small decision for the 75-year-old company; the consumer electronics division, which introduced its first headphones in 1968, comprises roughly half the manufacturer’s business, said Andreas Sennheiser. The partnership search, then, is the result of “actually having more opportunities at hand than we can give all the full potential [under our current] setup.”

The decision came after an internal assessment of the company’s divisions, said Daniel Sennheiser: “Looking at the different business units in more detail, we realized we need different strategies to make them successful. How we can develop all four business segments at the same time with the necessary power, so all markets that we’re in have great growth opportunities? We saw that the consumer part can be really driven to the full extent if we can find a partner and focus on the pro part.”

Sennheiser MD 435 and MD 445 Microphones – A Real-World Review

In recent years, the company has sought to make the various business units more independent, creating separate sales forces for each. “Now this is the next level,” said Andreas Sennheiser. “[All four] need investment in technology and audio competency, but also in sales and marketing. We believe that we can do this very well long term on the pro businesses, and a partner will help us accelerate the growth on the consumer business.”

While the CEOs are open to discussing a variety of approaches as they begin the search, one scenario that’s off the table is the possibility of selling the brand outright, said Andreas Sennheiser: “It’s our family name, and therefore we’ll hold that close to the family.”

As the manufacturer plans to focus on its other three business units once a partner is in place, plans are already afoot for those divisions. Daniel Sennheiser noted, “We’re looking forward to the pandemic lifting, especially now for live and broadcast, where we believe that we’ll see a renaissance of the industry; the public is really waiting for live events to come back. It’ll still be a little bit difficult for this year, we believe, but then in 2022, we’ll see great growth.”

The CEOs noted that the pandemic has aided their MI-based efforts, with the rise in home recording and home studios creating an upswing for both the Sennheiser and Neumann brands. “That area has actually grown significantly and gives us more opportunities to also invest into R&D and more products,” Daniel Sennheiser added. The pro-audio division’s broadcast and audio-for-video offerings, will be an upcoming focus, too, as they are the subjects of “strong plans and strong pipelines.”

Sennheiser isn’t letting the consumer division sit idle during the search either. “Every plan, every strategy that was in place prior to this announcement is still there,” said Andreas Sennheiser, “so we’re still driving the business strongly. With a new partner on the consumer side, we can even grow stronger there, creating therefore a better future for all sides.”

Sennheiser • https://en-us.sennheiser.com/

 

Original Resource is ProSoundNetwork.com

Prep for a Post-Pandemic World at the Pro Audio & Radio Tech Summit

Clive Young
Clive Young

For the pro-audio world, March marks the one-year anniversary of everything getting turned upside down by COVID-19. Since then, we’ve all been on a rollercoaster of times alternately hard and hopeful, but things are tentatively starting to look up. With the U.S. now vaccinating more than 1.5 million people a day and Dr. Fauci predicting all Americans could be eligible for vaccination as soon as April, “normal” isn’t around the corner, but it is finally on the horizon.

That means it’s time to roll up our sleeves—not only to get a shot, but to start preparing. “Normal” doesn’t happen with the flick of a switch; you won’t wake up one day and start mixing for a packed house again or find your studio booked solid just because the pandemic has subsided. It could happen—but only if we work for it, laying out the foundations for that kind of success, brick by brick, in the months leading up to it.

A big part of getting ready will figuring out how to incorporate all the radical pro-audio changes and advances we made over the last year. Frankly, that topic is so big that you can’t get all the insight you need from just Pro Sound News—which is why PSN has joined forces with Mix and Radio World to create the Pro Audio & Radio Tech Summit, an online expo taking place on Thursday, April 1 (no, this is not an April Fool’s joke).

The free one-day event will feature an exhibition floor, panel presentations, chat rooms and a host of media presentations showcasing the latest technologies and trends in pro audio and radio. Pro Audio & Radio Tech Summit will feature two individual program tracks within a single exhibition hall—in each program track, industry experts will explore how manufacturers and users are making use of both current and emerging technologies in order to keep the media coming.

Pro Audio & Radio Tech Summit Announced

The Pro Audio Track will feature sessions on remote production, the multipurpose House of Worship studio, the rise of immersive music, audio networking technologies, podcasting and Improved Audio for Education. Through expert panel presentations, sponsor demos and attendee networking, Pro Sound News and Mix will bring manufacturers, engineers, producers, musicians, educators and industry experts together to look at the state of music production as we come out of the most disruptive year in memory.

The Radio Track will feature sessions on hybrid radio, AoIP, virtualization, streaming, business continuity and trends in transmission. These topics will be of interest to any radio broadcast manager or engineer who manages technology or uses it to advance their careers and business missions.

One of the best things about a virtual event is that the doors don’t close at the end of the day; all of the content—and exhibit booths—will be accessible on-demand to attendees for a month after the event, so if you can’t make April 1 (or more likely, if there’s just too much good stuff to absorb in one sitting), you dig into the offerings at times that work best for you. Head over to www.proaudioradiotechsummit.com to sign up for free, and I hope you’ll join me and the rest of the team from Mix and Radio World on April 1.

Original Resource is ProSoundNetwork.com

Rupert Neve, Pro Audio Legend, Dead at 94

Rupert Neve
Rupert Neve

Wimberley, TX (February 13, 2021)—Legendary pro-audio equipment designer Rupert Neve died February 12, 2021 due to non COVID-related pneumonia and heart failure. Neve’s passing brought to an end a career of more than 70 years that saw him create some of pro audio’s most revered, imitated and sought-after equipment, created for all corners of the industry, from recording to radio to live sound and more. As much an entrepreneur as he was an inventor, Neve’s legacy includes a slew of companies bearing his name, and it is no exaggeration to say equipment based on his designs will be used in studios around the world for decades to come. He was 94.

Born July 31, 1926 in Newton Abbot, England, Rupert Neve grew up in in Buenos Aires, Argentina; showing an interest in audio early on, he began designing audio amplifiers and radio receivers at 13, soon repairing and selling radios as a business before volunteering at age 17 to join the Royal Signals during World War II, providing communications support to the British Army. Following the war, he settled back in England, where he built a mobile recording studio used to cut operas, speeches, choirs and more on to lacquer discs. Concurrently, he also provided sound reinforcement systems for events involving Princess (later Queen) Elizabeth II and Winston Churchill.

Neve worked for a variety of companies in the 1950s before eventually striking out on his own to found CQ Audio, which produced Hi-Fi speaker systems. This attracted the attention of composer Desmond Leslie, who commissioned Neve to build a mixing console for him in the early 1960s; the console is still in residence in Castle Leslie, Ireland.

The Leslie console led to Neve founding the first of multiple audio companies that would bear his name, Neve Electronics, in 1961, initially operating out of his home before moving into proper facilities later in the Sixties. As the use of transistors gained popularity, Neve developed a transistor-based console for London’s Phillips Recording Studio in 1964, and continued to create new desks, most notably the Neve 80 and 50 series, which are revered for their microphone preamp, equalizer and processing modules, such as the widely cloned and emulated 1073 and 1081. Neve also developed the first moving fader system, NECAM (NEve Computer Assisted Mixdown); after seeing a pre-release demo on a Neve 16/4 console, Beatles producer George Martin’s first words were “How soon can I have one?” and Martin’s AIR Studios in London soon became the first NECAM-enabled facility.

Neve sold the company in the mid-1970s and left to form ARN Consultants, the result of a 10-year non-compete clause in the sales contract. ARN in turn teamed up with Amek Systems, a collaboration that led to Neve developing the Amek 9098 console, as well as outboard gear and his Transformer-Like Amplifier (TLA) design, which featured in numerous Amek desks.

Rupert Neve signing an RND 5088 mixing console, installed in Blue Rock Artist Ranch and Studio in Wimberley, TX, in 2013.
Rupert Neve signing an RND 5088 mixing console, installed in Blue Rock Artist Ranch and Studio in Wimberley, TX, in 2013.

In 1985, ARN founded Focusrite Ltd., primarily producing outboard gear such as dynamic processors and EQs, as well as another large-format console, of which only eight were made before the company was liquidated in 1989; the company’s assets were purchased by a new company, Focusrite Audio Engineering (today Focusrite PLC), with which Neve was not involved. Concurrently, but likewise unrelated directly to Neve himself, the original Neve Electronics was sold to Siemens in 1985, which in turn merged with UK company Advanced Music Systems, resulting in pro-audio manufacturer AMS-Neve, which continues to this day.

Neve and his wife, Evelyn, moved to Wimberley, Texas in late 1994, and in 1997, he became only the third person to receive a Technical Grammy Award. The Neves became U.S. citizens in 2002 and founded Rupert Neve Designs in 2005, which today produces a variety of products, including its 5088 analog mixing console and a range of rackmount and desktop equipment for processing, summing and more. Even so, Neve continued to also create products for other companies, including preamps and pickups for Taylor Guitars, microphones for sE Electronics, plug-ins for Yamaha’s live sound consoles, and more.

Over the course of his career, Rupert Neve was awarded 16 TEC Awards for his Rupert Neve Designs products, and in 2006, received an Audio Engineering Society Fellowship Award. He is survived by his wife of nearly 70 years, Evelyn; five children, Mary, David, John, Stephen, and Ann; nine grandchildren; and five great-grandchildren.

Original Resource is ProSoundNetwork.com

Pro Audio & Radio Tech Summit Announced

Pro Audio & Radio Tech SummitNew York, NY (February 3, 2021)—This spring may not have all the usual trade shows and conferences in-person, but professionals across the pro audio and radio industries will gather together in April, as Pro Sound News, Mix and Radio World join forces to hold the first Pro Audio & Radio Tech Summit, an all-day virtual event to be held April 1.

“With the ‘return to normal’ now on the horizon, we have to start exploring how the massive changes we’ve made in pro audio over the last year will be incorporated into our ‘normal’ work going forward,” said Clive Young, editor of Pro Sound News. “The pandemic upended every aspect of how audio professionals work, but the industry rose to the challenge, changing established ways to fit the times while also creating new methods, workflows and tools to keep things moving forward. Our Summit, then, will draw insights from those trends and achievements, and look at how they can become crucial ingredients for continued success in the future.”

The free one-day event will feature an exhibition floor, panel presentations, chat rooms and a host of media presentations showcasing the latest technologies and trends in radio and pro audio. Pro Audio & Radio Tech Summit will feature two individual program tracks within a single exhibition hall. In each program track, industry experts will explore how manufacturers and users are making use of both current and emerging technologies in order to keep the media coming.

The Pro Audio Track will feature sessions on Remote Production, the multipurpose House of Worship studio, the rise of Immersive Music, Audio Networking technologies, and Improved Audio for Education. Through expert panel presentations, sponsor demos and attendee networking, Pro Sound News and Mix bring manufacturers, engineers, producers, musicians, educators and industry experts together to look at the state of music production as we come out of the most disruptive year in memory.

The Radio Track will feature sessions on hybrid radio, AoIP, virtualization, streaming, business continuity and trends in transmission. These topics will be of interest to any radio broadcast manager or engineer who manages technology or uses it to advance their careers and business missions.

For registration information, CLICK HERE.

Original Resource is ProSoundNetwork.com

Yamaha Unveils MSP3A Studio Monitor

Yamaha MSP3A Studio Monitor
Yamaha MSP3A Studio Monitors

Buena Park, CA (January 13, 2021)—Yamaha has updated its MSP3 studio monitor with the introduction of the new MSP3A powered monitor speaker. Cosmetically, the new offering has a similar use of multiple input connectors, controls and compatibility with optional brackets, but Yamaha states the new monitor provides higher SPLs, lighter cabinet design and reportedly better audio quality—move intended to improve its appropriateness for users whose workflows include content from digital instruments and portable devices.

Yamaha MSP3A Studio Monitor
Yamaha MSP3A Studio Monitor

The MSP3A is the first Yamaha reference monitor to include the company’s Twisted Flare Port technology, intended to provide clearer and tighter low-end frequencies. The sound control technology applies aerodynamic sound analysis and flow visualization measurement to pinpoint and control noise-generating issues. Noise-generating air flow turbulence at both ends of the speaker port is reduced by changing how the port widens from input to output, adding a twist to it. According to Yamaha, suppressing turbulence reduces muddiness, lowering distortion in the low bass region, in turn aiding transition to the full range drivers.

Companies to Watch 2021

A built-in 22 W power amplifier is optimized for the speaker unit, comprising a 10 cm (4″) woofer and a 2.2 cm (0.8″) tweeter. The cabinet weighs just under 8 lbs., improving portability and making it easier to reposition the unit in different room configurations.

“Clear and natural sound are the keys to creating immersive and memorable experiences when creating music or video content,” said Preston Gray, marketing director – Pro Audio at Yamaha. “The expanded capabilities of this new reference monitor give audio engineers the right tool for accurately matching audio with video in a range of production applications.”

With an MSRP of $250, the MSP3A is currently street-priced at $199 per monitor.

Yamaha Corporation of America • https://usa.yamaha.com/products/proaudio

Original Resource is ProSoundNetwork.com

Evertz Acquires Studer from Harman

Evertz acquires StuderBurlington, Ontario, Canada (January 13, 2021)—Canadian broadcast equipment company Evertz Technologies Limited is purchasing the legacy recording/broadcast studio gear brand Studer from Harman Professional Solutions. The deal, arranged for an undisclosed amount, sees the brand and all related assets and technology move to Evertz.

Studer has played a vital role in the development of recording technology over the years. First formed in Zürich, Switzerland by namesake Willi Studer in 1948, the company quickly gained notoriety for its tape machines, which went on to be used around the world in countless recording studios during the analog tape era.

Studer sold his company in 1990 to Motor-Columbus AG, which in turn sold the various Studer brands to Harman International in 1994. In the years that followed, Studer began producing broadcast consoles, including the long-running Vista line, and Harman eventually merged many of Studer’s operations with its other console brand, Soundcraft. While the heart of the Studer brand remained in Switzerland for decades, Harman ultimately shuttered the brand’s Swiss-based R&D and management offices in 2018 as part of the global restructuring of Harman Pro brands around international centers of excellence. That move came after Harman itself was acquired by Samsung in 2016.

Evertz says it plans to invest in Studer, aiding the brand’s development of “next-generation products” with an eye towards building synergies between its current product suite and the Studer product line.

In a statement, Brian Campbell, EVP Business Development at Evertz, noted, “We’re pleased to welcome this iconic audio brand to our Evertz family of products and solutions that has been serving the broadcast market for more than 50 years. We also welcome the many valued Studer customers who depend on Studer technology and reliability to deliver the best audio to their audience.”

Evertz • www.evertz.com

Original Resource is ProSoundNetwork.com

Pro Sound News’ Top 10 Articles of 2020

Pro Sound News top 10 articles of 2020New York, NY (December 24, 2020)—With the end of 2020 upon us (and not a second too soon), we look back at the year that was, presenting the Top 10 Pro Sound News articles of 2020 that appeared on prosoundnetwork.com, as ranked by the site’s Google Analytics readership statistics. Intriguingly, while the biggest news of the year was the pandemic, virtually none of these articles even mention it. Instead, audio pros like yourself were mostly interested in either looking ahead to when things would get back to normal by checking out the latest gear, or looking back at great moments in audio, whether it was the recording of classic albums or the earliest known stereo recordings. No one knows what 2021 will bring, but for now, enjoy the most popular articles from our site, and we’ll see you in the new year.

10. Discovering—and Preserving—the Earliest Known Stereo Recordings
By Clive Young. In 1901, German anthropologist Berthold Laufer used two wax cylinder recorders simultaneously to record Shanghai musicians, unintentionally creating the earliest-known stereo recordings.

9. Apple Mac Pro Rack: A Real-World Review
By Rich Tozzoli. Producer/composer Rich Tozzoli shelled out $10,000 for an Apple Mac Pro Rack computer; was it worth it?

8. The METAlliance Report: The Recording of Steely Dan’s Aja
By The METAlliance. Widely considered a pinnacle of recording excellence, Steely Dan’s 1977 album Aja had an occasionally tortured gestation—but it won the Grammy for Best Engineered Album. Now METAlliance members Al Schmitt and Elliot Scheiner share the inside scoop on how…

7. Sennheiser Announces Layoffs Amidst Slowing Market
With consumer and live sound sales heavily impacted by COVID-19, Sennheiser will cut 650 jobs worldwide by the end of 2022.

6. Inside the Live Sound of Live Aid, Part 1: London
By Steve Harvey. We look back at the live sound effort that went into the legendary charity concert Live Aid, held simultaneously in London and Philadelphia. With 60+ acts on the bill and 160,000 in attendance—not to mention 1.9 billion watching it…

5. Creative Editing is Key to Conan O’Brien Needs a Friend Podcast
By Jim Beaugez. A variety of audio editing tricks help audio producer Matt Gourley ensure that the Conan O’Brien Needs A Friend podcast keeps the laughs coming.

4. Danny Leake, Legendary Studio/Live Engineer, Dead at 69
By Clive Young. In addition to working as Stevie Wonder’s FOH engineer for three decades, Danny Leake also recorded dozens of top artists in the studio, leading to six Grammy nominations for his efforts.

3. Tool Tours with Intricate, Immersive Sound
By Steve Harvey. Touring the world behind Fear Inoculum, Tool’s first album in 13 years, the prog-metal heroes are filling arenas with a massive audio system that takes a new approach to immersive live sound.

2. Exclusive: Yamaha Launches Rivage PM5, PM3 Desks, DSPs, More
By Clive Young. Take an exclusive sneak peek of Yamaha’s most ambitious expansion for the Rivage series yet, as the company introduces two new consoles—the PM5 and PM3—as well as a pair of new DSP engines—DSP-RX and DSP-RX-EX—and Version 4 firmware.

1. AKM Factory Fire—A Pro-Audio Industry Disaster
By Clive Young. A 82-hour fire in AKM’s semiconductor factory is already hurting numerous top pro-audio manufacturers around the globe.

Original Resource is ProSoundNetwork.com

60 Seconds: Preston Gray, Yamaha Corp. of America

Preston Gray, the new director of marketing for Pro Audio, Yamaha Corp. of America.
Preston Gray is the new director of marketing for Pro Audio, Yamaha Corp. of America.

Q: What is your new position, and what does it entail?

I am excited to take on the role of director of marketing for Pro Audio at Yamaha Corp. of America. We are responsible for developing strategies to reach and engage new customers for Yamaha, Nexo and Steinberg products. At a deeper, more human level, I believe a simple melody, or even a few notes, can trigger an emotional bond with another person, and that sound and music have a transformational impact on individuals and the world around us. Our job in Yamaha’s Pro Audio team is to make sure those notes are heard, and to facilitate that connection between people.

Q: How has your background prepared you for your new role?

I am fortunate that I have been able to follow my passion for music and technology from day one of my career. I spent time touring with national artists in arenas and stadiums, where I gained firsthand experience with how the Yamaha, Nexo and Steinberg products perform cohesively as integrated systems in the real world. I experienced daily how Yamaha’s unique and intimate connection with music and musical instruments shines through in the sound quality of our pro audio systems.

While most pro audio systems are designed to amplify music, Yamaha uniquely knows exactly what that music should sound like, as we empower artists to create music by developing musical instruments. My role in the field, touring and tuning our systems, confirmed this confidence and excellence in sonic performance, and I can’t wait to share that experience with the world.

60 Seconds with Robert Trebus of d&b audiotechnik

60 Seconds with Zack Salpeter of Mackie

Q: What new marketing initiatives are we likely to see from the company?

Yamaha empowers artists to make waves with sound and music. We will focus on initiatives that provide the systems and solutions to amplify art and voices that inspire connection to make waves.

Q: What are your short- and long-term goals?

In the short-term, we want to continue to be a solid and trusted partner to our customers, building on our strong brand image and reputation. As we look further into the future, we will continue to share our expertise in music and sonic quality across every aspect of our pro audio systems, from recording and creation with Steinberg, to processing, mixing and performance with Yamaha, and powerful, linear sound reinforcement from Nexo.

Q: What is the greatest challenge you face?

As the world faces changes and uncertainty, we know that music has the ability to unite and connect us. We must not lose sight of the fact that, as professionals in the pro audio industry, we have the power to amplify the voices of those around us to make an impact, progress personally and come together with others. At the same time, we will continue to support our customers in every way as the live event and commercial sound industries embrace new opportunities.

Original Resource is ProSoundNetwork.com