The early results of that research suggest that today's youth prefer higher quality music formats and accurate loudspeakers when given the opportunity to A/B them under controlled, double-blind listening conditions. While it is refreshing news that good sound is not lost on today's youth, the challenge is to figure out how to market and sell it to them.
Unfortunately, good A/B audio demonstrations are becoming nearly extinct. Internet and Big Box store sales of audio equipment and music generally don't provide such listening opportunities. In the end, consumer education, meaningful audio specifications and measurements that are indicative of a product's true sound quality, and accurate, unbiased product reviews, will help consumers make more informed audio and music purchase decisions as they relate to sound quality. Until then, most consumers will never know for sure whether or not they've purchased something that is truly "good enough."
Original Resource is Audio Musings by Sean Olive http://seanolive.blogspot.com/2010/09/harman-debunks-youthful-music-myths.html