Category Archives: 60 Seconds

60 Seconds with Jonathan ‘JP’ Parker of Danley Sound Labs

Jonathan “JP” Parker
Jonathan “JP” Parker

What is your new position, and what does it entail?

Jonathan “JP” Parker: In my new role as director of global sales and marketing, I will focus on global expansion of the Danley brand and business development into new market segments for our company, including product offerings in touring sound, studio recording, home theater, luxury cinema and safety warning systems divisions.

How has your background prepared you for your new role?

I have been very fortunate to have held a variety of positions over the last 30-plus years in domestic and international sales and marketing management, product management, front line sales, general management and procurement. Working for both small and large corporations (Aviom, ASPI, Harman, Bose, Martin Audio and others) has helped sharpen my understanding of how all the important pieces of a business must fit together to work effectively.

What new marketing initiatives are we likely to see from the company?

There will be an emphasis on bolstering our brand awareness to the markets we serve, especially at the user level.

Tweed Recording Goes All-In with Danley, April 15, 2020

What are your short- and long-term goals?

Short-term, our goal is to provide the best support possible for our customers, providing education, design support, and getting them the best solution for their projects. We have doubled our support staff to accomplish this. Long-term, my goal is to expand production overseas so we can provide faster turnaround and reduce some of the absorptive costs of shipping by air and sea to our international distribution.

What is the greatest challenge you face?

One of our biggest challenges is to get resellers and customers to open their minds to our technology and take the leap forward to a different and very viable approach! We are all human and become comfortable using the same things over and over that we know will work, even when there might be a better solution.

Danley Sound Labs • www.danleysoundlabs.com

Original Resource is ProSoundNetwork.com https://www.prosoundnetwork.com/business/60-seconds-with-jonathan-jp-parker-of-danley-sound-labs

60 Seconds with John McMahon of Meyer Sound

John McMahon
John McMahon

What is your new position, and what does it entail?

My new title is senior vice president of sales and marketing, and it involves leadership of essentially all the customer-facing teams—including, of course, sales and marketing, but also our Constellation and technical services teams, as well as other groups charged with meeting customer needs.

How has your background prepared you for your new role?

In various capacities over the years, I had been involved with marketing oversight, long before I took over leadership of marketing. Then I started working with [executive vice president] Helen Meyer more on the sales side, so I had been facilitating much of this before I came into the role formally. Also, when I was CEO of LCS Audio, though it was a much smaller company, I had overall responsibility for all of these functions.

Innovations: Meyer Sound Bluehorn System, by Miles Rogers, Sep. 24, 2018

What new marketing initiatives are we likely to see from the company?

We have been working on new brand guidelines and a new branding strategy that will translate into the look and feel of our products and our ad placements. We are also looking at new ways to reach people, both potential and existing customers. We expect to apply new strategies using tools like Marketing Cloud from Salesforce to build connections to our customers and create a continuing dialogue with interested parties throughout the pro audio community.

What are your short- and long-term goals?

In the short term, our goal is to complete a restructuring that has been underway for a few months. It’s the same people plus a few new hires, but we’ve combined our design services with technical support and we’ve reorganized our sales team leadership structures both domestically and internationally. Over the long term, we’re working on a bottom-up sales strategy that engages our teams at all levels to provide accurate forecasting and new growth opportunities.

Apocalypse Now Final Cut: Hearing It Again for the First Time, by Katie Makal, May 8, 2019

What is the greatest challenge you face?

The recent round of tariffs certainly hasn’t helped matters, and the long-term effect of an extended coronavirus outbreak is worrisome. Beyond those immediate concerns, I would say the greatest challenge for Meyer Sound is maintaining the strong innovative and entrepreneurial mindset that has driven the company since John and Helen started it more than 40 years ago. We’ve become a successful and substantial loudspeaker manufacturing company, but we want to remember that our complete name is still Meyer Sound Laboratories. Innovative technology is at the heart of all we do and continues to set us apart from our competition. It’s not easy to remain nimble and responsive when you are a relatively large company, but it’s a challenge we are well equipped to take on. Unlike many of our competitors, we remain an independent and privately owned enterprise, and that allows us to stay focused on our core goals of technical innovation and strong customer relationships.

Original Resource is ProSoundNetwork.com https://www.prosoundnetwork.com/business/60-seconds-with-john-mcmahon-of-meyer-sound